Monday, October 12, 2009

True or False: wholesome food, not whole paycheck



If you walk or drive around Orange you might have noticed the new advertisements for fresh&easy. They tout the organic, natural aspects of their food and the inexpensive prices.



On their website, you can see they even poke fun at Whole Foods which has the slang name Whole Paycheck. But you've already seen that F&E has reduced the organic and F&E brand products and very few of the new 'low priced' products are whole...sustainable and organic.

So it may be true F&E food won't cost you your whole paycheck but, your selection of whole foods is limited. Are you seeing sticker shock in a bad way?
Posted by Tom at 1:45 PM
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