ribbon cutting at the store grand opening of Orcutt, CA
Originally uploaded by Fresh & Easy Neighborhood Market
Dear Mr. Simon Uwins,
You've worked hard to bring us a great market experience, showing us that food can be sustainable and affordable. Only now, as you increase the number of items available in the store, you have eliminated many organic and fresh&easy branded options.
This included converting Organic Lemonade, Organic Iced Tea with Lemonade to traditional drinks as well as eliminating fresh&easy ready-to-bake cook cookies.
We understand that affordability is important for today's consumers. However, fresh&easy's association with it's parent company Tesco, the third largest retailer in the world should provide significant leverage for providing affordable organic and sustainable options. As you have spent at least 20 years working with Tesco, you must understand that your actions influence global trends.
You often tweet about products that do not contain artificial flavor. Your recent marketing campaign touts the green elements of F&E stores and food.
You can fix this. It begins by bringing back Organic Iced Tea with Lemonade, Organic Lemonade and F&E brand ready to bake cookies. It continues by introducing more organic options. Mr. Uwins, you have an obligation to ensure that the food you sell is truly as responsible as you are marketing it to be. Please be an advocate for food with integrity, please make fresh&easy an example for all the other markets to follow.
Thanks for listening,
-Tom
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