So what is the big deal with sustainable food anyway?

So after watching Hammy the Hamster are you still uncertain why sustainable food options matter and why organic foods are better?  That's okay. On the most basic level, Whole Foods points out:

Choose Organic, originally uploaded by Heath & the B.L.T. boys.

From above: "Organic agriculture meets the needs of the present without compromising the needs of future generations. It prohibits genetically engineered seeds or crops, sewage sludge, long-lasting pesticides, herbicides and fungicides." 

Doesn't that seem like a good thing? After all, we've seen what problems pesticides can cause...(check out this post about Bananas and pesticides). You might also want to check out The Omnivore's Dilemma: A Natural History of Four Meals which discusses the disconnect between the food we eat and the ingredients it is made from. 

At fresh&easy, the virtues of organic food...of sustainable food need to be communicated to the average consumer. Informing customers about why an organic banana, or why organic iced tea with lemonade costs slightly more will lead to informed purchases of organic products which will then lead to more sustainable production and lower prices.