Making more room but not for what we want

Why many of [us] love you is because of your streamline, uncluttered stores...which, sadly, seems to slowly going away now. We love that we don't have to go through a dozen brands of the same damn thing...which we now have to go through a few more brands that we are used to.

If you turn into just another cluttered, overstocked grocery store, you are going to lose the appeal that is worth me driving 3 miles for. I could easily just walk around the corner to Vons if I want a cluttered, overstocked grocery store. [Read more at Temple of Fresh&Easy: Ch-ch-ch-Change]

If you frequent fresh&easy you might have noticed that the stores are a little darker than they used to be. Overnight, the shelves throughout the store, including the ones by the windows have been raised so high that they had to cover windows with black plastic. I wasn't the only person who noticed.

When I saw the unfriendly black plastic for the first time, I thought back to the F&E website and this quote: "We maximize use of natural daylight in our stores". That's funny, because I'm pretty sure that no light will be passing through the black plastic, shelves or hair care products that are in the way. 

But that isn't the point. As the shelves get higher, the number of organic products is still limited. The new products being introduced are not organic and are often not F&E brands which are known for being artificial color/preservative free. Why can't this space be used to introduce more sustainable options? 

fresh&easy juices and teas, originally uploaded by Fresh & Easy Neighborhood Market.

This photo is from May 2009. Note the number of organic drinks including lemonade and tea.Today these items are no longer organic. Mr. Uwins, with all this extra space, why can't we have refrigerators full of organic options?