Explaining 'Food With Integrity'

Previously, I mentioned the concept of 'Food With Integrity.' Well, I actually learned about if from mexican food! Have you ever visited a Chipotle? You know, Chipotle Mexican Grill.  
In the unlikely event you haven't visited before, it is a quick service restaurant that constructs mexican style food on a production line with delicious and fresh components. On their cups, Chipotle often includes quirky narratives about their business.  This is where I first was introduced to the concept of Food With Integrity. On the Chipotle website, they elaborate on their vision: (I added the bold for effect.)

"Food With Integrity" isn't a marketing slogan. It's not a product line of natural and organic foods. And it's not a corporate initiative that will ever be finished or set aside to make room for other priorities. It's a philosophy that we can always do better in terms of the food we buy. And when we say better, we mean better in every sense of the word- better tasting, coming from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce.

If you are interested in more reading or even a movie about how Food With Integrity works, check out Food, Inc either on amazon or in theaters. 

You see, the quest for quality food must be more than a marketing slogan. Every choice, including removing the 'Organic' from Iced Tea with Lemonade ether helps or negates efforts to make food more sustainable.