Doesn't that store look clean, organized and easy to navigate? Now thinking of Ralphs or Vons...do any of those sentiments come to mind? I didn't think so. Clearly, organization and no-nonsense design is part of what makes fresh&easy unique.
Unfortunately, this is what greeted me at the Tustin and Chapman location yesterday:
Yes, that is an overbearing, ugly cardboard display that is pawning off Frito-Lay products and impeding entry to the store!
Mr. Uwins,After carefully cultivating the unique fresh&easy concept, and selling consumers on a clutter free, easy in-easy out store design, why are tactics like a a mountain of potato chips being used?
As other blogs have pointed out, your customers appreciate what makes F&E unique and are concerned about the changes that are being made. Continuing to introduce clutter (like this potato chip mountain), eliminating organic products and installing national brands of questionable food quality will alienate your biggest supporters
While many of the changes have been made under the guise of 'customer demand,' perhaps customers need to be informed about why a F&E brand product is better than a national brand or how $0.29 extra for a bottle of Organic Iced Tea with Lemonade is a small price to pay for a step toward sustainability.
Thanks for listening,
-Tom
Food with integrity may not be an organic product line, or a simple marketing promise, but every choice we make about the food we buy is a piece of the sustainability puzzle. fresh&easy can be part of the solution, we just have to encourage them to care.
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